As the Middle East moves at pace towards Vision 2030 and ambitious net-zero targets, the challenge is no longer about vision; it’s about execution.

Saudi Arabia is rewriting the playbook. In 2029, Trojena, nestled in the Sarawat Mountains of NEOM, will host the Asian Winter Games — the first-ever winter sporting event in the Arabian Peninsula 🇸🇦

Nestled just outside Riyadh, Qiddiya is more than a mega-project — it’s a bold leap into a new era of entertainment, culture, and sports. With 376 km² of visionary development, it’s set to become the world’s first city built entirely around the Power of Play.

Celebrating 29 Years of HanmiGlobal | 17 June 1996 – 17 June 2025

As HanmiGlobal Co., Ltd marks its 29th anniversary, I am proud to reflect not just on what we’ve built—but how we’ve built it.